Callum transformationImmy transformationEd transformationSarah transformationHenry transformation

Trusted for over 10 years

Lose 10kg+ and build muscle.
Without overcomplicating it.

If you're tired of plans that fall apart every weekend, then I'm your man.

Work 1-1 with me:

First, what's your name?

Callum

Callum

+10kg Muscle

Immy

Immy

-10kg

Ed

Ed

-24kg

Sarah

Sarah

-15kg

Henry

Henry

Body Fat 29% → 14%

Lillian

Lillian

+5kg Muscle

Jon

Jon

-19kg

Hollie

Hollie

-11kg

Eisa

Eisa

-40kg

Cian

Cian

-12kg

Jag

Jag

+8kg Muscle

Lawson

Lawson

-8kg

Reuben

Reuben

-15kg

Tom

Tom

-15kg

Callum

Callum

+10kg Muscle

Immy

Immy

-10kg

Ed

Ed

-24kg

Sarah

Sarah

-15kg

Henry

Henry

Body Fat 29% → 14%

Lillian

Lillian

+5kg Muscle

Jon

Jon

-19kg

Hollie

Hollie

-11kg

Eisa

Eisa

-40kg

Cian

Cian

-12kg

Jag

Jag

+8kg Muscle

Lawson

Lawson

-8kg

Reuben

Reuben

-15kg

Tom

Tom

-15kg

The Problem

Fitness took a backseat

When you enter your 30's, life gets more serious. Work stress, bills and pressure get bigger, and your health and fitness takes a back seat.

As a result, you let things slip. Year after year, the weight piles on. By the time you finish work you're exhausted, you fall asleep for 20 minutes on the sofa, and by the time you wake up you're not going to the gym. You're going to the chippy.

The exhaustion loop

6amWake up tired
9amCaffeine to cope
3pmAfternoon crash
7pmSofa doom scroll
1amBad sleep

This is the exact exhaustion loop the men I work with go through. But just like every bad decision fuelled the next, better decisions build positive momentum - and that momentum will fuel the man you're going to become.

The Method

Fit After 30 Makes It Simple

Training

The Efficiency Method

2-3 workouts a week structured to optimise muscle, strength and recovery after 30. Built to avoid wasting time with inefficient daily sessions when you're already stretched.

Nutrition

The Pizza Protocol

I'm a foodie, always will be. This calorie cycling system is how I stay leaner and fitter than ever, whilst still eating the occasional pizza.

Energy

Power Habits

Fix your sleep, your caffeine, your routine, and learn the exact changes that give you the energy you had at 20.

Coaching

Me In Your Corner

ChatGPT can give you a plan. But you can't replicate having someone in your corner who keeps you accountable, motivated and on track. That's what I give you.

The Guarantee

You're right to be skeptical, you've probably been burned before by 'fitness influencers' who spout nonsense for views. So here's the deal.

If you sign up and aren't happy with your results after 6 weeks, I'll send every penny back.

I'm in the business of changing lives. If I can't at least get you on that trajectory, I don't want your money.

And I'm confident enough in what I do that this decision should be a no-brainer.