




Trusted for over 10 years
Lose 10kg+ and build muscle.
Without overcomplicating it.
If you're tired of plans that fall apart every weekend, then I'm your man.
Work 1-1 with me:
First, what's your name?

Callum
+10kg Muscle

Immy
-10kg

Ed
-24kg

Sarah
-15kg

Henry
Body Fat 29% → 14%

Lillian
+5kg Muscle

Jon
-19kg

Hollie
-11kg

Eisa
-40kg

Cian
-12kg

Jag
+8kg Muscle

Lawson
-8kg

Reuben
-15kg

Tom
-15kg

Callum
+10kg Muscle

Immy
-10kg

Ed
-24kg

Sarah
-15kg

Henry
Body Fat 29% → 14%

Lillian
+5kg Muscle

Jon
-19kg

Hollie
-11kg

Eisa
-40kg

Cian
-12kg

Jag
+8kg Muscle

Lawson
-8kg

Reuben
-15kg

Tom
-15kg
The Problem
Fitness took a backseat
When you enter your 30's, life gets more serious. Work stress, bills and pressure get bigger, and your health and fitness takes a back seat.
As a result, you let things slip. Year after year, the weight piles on. By the time you finish work you're exhausted, you fall asleep for 20 minutes on the sofa, and by the time you wake up you're not going to the gym. You're going to the chippy.
The exhaustion loop
This is the exact exhaustion loop the men I work with go through. But just like every bad decision fuelled the next, better decisions build positive momentum - and that momentum will fuel the man you're going to become.
The Method
Fit After 30 Makes It Simple
The Efficiency Method
2-3 workouts a week structured to optimise muscle, strength and recovery after 30. Built to avoid wasting time with inefficient daily sessions when you're already stretched.
The Pizza Protocol
I'm a foodie, always will be. This calorie cycling system is how I stay leaner and fitter than ever, whilst still eating the occasional pizza.
Power Habits
Fix your sleep, your caffeine, your routine, and learn the exact changes that give you the energy you had at 20.
Me In Your Corner
ChatGPT can give you a plan. But you can't replicate having someone in your corner who keeps you accountable, motivated and on track. That's what I give you.
The Guarantee
You're right to be skeptical, you've probably been burned before by 'fitness influencers' who spout nonsense for views. So here's the deal.
If you sign up and aren't happy with your results after 6 weeks, I'll send every penny back.
I'm in the business of changing lives. If I can't at least get you on that trajectory, I don't want your money.
And I'm confident enough in what I do that this decision should be a no-brainer.
